GetResponse Review 2022 – Email Marketing Ideal Tool
It can be challenging to find the ideal email marketing instrument. There are a lot of factors to think about. Features, usability, and price are all important factors.
One of the top email marketing platforms available is GetResponse, which is also quite well known. But does it fit you?
I’ll walk you through every aspect of the program in our GetResponse review, saving you a lot of time.
GetResponse email marketing software summary
- GetResponse is a powerful email marketing tool with smart automation features.
- Setting up campaigns is super easy. GetResponse helps you at each step of the way.
- Lots of templates available for emails, landing pages, funnels, and forms. Although some can do with an update.
- I loved the easy integration with analytics and other software.
- Pricing is competitive and it’s easy to scale as your business grows.
👉 As a well-rounded email marketing and automation tool, we recommend you have a look at GetResponse.
GetResponse’s most important features:
GetResponse is a fully functional email marketing and automation tool with all the necessary parts.
Here are GetResponse’s most important features:
- Making newsletters and marketing emails is simple with a drag-and-drop email editor. You can directly edit content blocks by dragging them onto the canvas. Include unique features in your emails, such as pictures, videos, and products.
- GetResponse offers more than 120 email layouts. You have the option of creating your own designs from start, designing in HTML, or saving templates for later use.
- Create full sign-up and sales funnels using the funnel builder. You can expand your email list and increase sales using funnels.
- GetResponse offers a ton of email automation tools. Make triggered emails, autoresponders, and drip campaigns. Lead scoring is a feature of GetResponse automations that helps you identify your hot leads.
- A/B testing: Testing is the foundation of every effective campaign. GetResponse has a wizard for A/B testing emails and landing pages, which uses the best version as the winner automatically.
- Building landing pages: Use a drag-and-drop editor to create landing pages. Videos and forms can be included in GetResponse’s landing page editor. You don’t need additional hosting because GetResponse is hosting the pages for you.
- Support for customers: GetResponse offers a helpful support staff. There is a knowledge base, a help section, and live chat and email support is available constantly.
- Integrations: Connect any CRM or e-commerce platform to your GetResponse account. With Zapier or the GetResponse API, you can create bespoke integrations.
GetResponse Review: the details
The section you’ve been waiting for is now here. We will examine the key GetResponse features to determine if they are appropriate for you.
Getresponse Email Marketing
With GetResponse, creating your first email is simple. They gave user experience some thought. It felt incredibly intuitive, and I was able to set up my first email in less than 10 minutes.
Create your initial email using GetResponse.
You can immediately begin creating your actual email after setting up a free account. When you select “Design message,” you are presented with more than 120 email templates. Nice!
Email templates from GetResponse are divided into 7 categories. You may “inform, promote, and welcome” your clients, for instance. Let’s say you find an email template you like, click “Save,” and it will appear in the “My templates” tab for future use.
You can begin personalizing your email in the email builder after selecting a template.
Despite having a ton of capabilities, the GetResponse email editor never feels cumbersome. When you need them, all of the editing options are displayed. Thus, everything is extremely logical.
Old-school HTML code enthusiasts can begin by using an HTML design or by starting from scratch, although neither is necessary. It is helpful to know that the drag and drop template builder includes a selection for custom HTML blocks.
Drag & drop email editor options
In the layout section, you decide the structure and look of your email. Set up how many columns you want, basic colors, etc. The main editing is done with drag and drop content Blocks.
You can add:
- Images, Text and Buttons
- Video ( youtube-ish!)
- Whitespace and margins
- Social sharing links and
- Custom HTML
The ability to store blocks and parts is my favorite feature of the email editor. For headers, footers, and some text/image combinations, I usually use the same components. I consequently save a ton of time by reusing them in my subsequent email.
It’s simple to add photographs and videos. Drag and drop your image into the box, or choose from GetResponse’s choice of absolutely free stock photos.
When you enter the (Youtube) link for a video, it will automatically appear embedded in the email.
The good times continue. You can include products from your online store in your emails by using the eCommerce tab. The products are available there as long as you connect with your e-commerce platform, such Shopify. And for that extra touch, add a “suggested items” section.
Setting up your email for success
The entire email is created on a single page. Choose the appropriate email list to send it to, then add subject lines and the sender’s email address.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
When readers click on your email links, you can keep track of what they do next. Both a Google Analytics integration and a GetResponse tracking snippet are functional for click monitoring.
You can determine which campaigns result in sales and money with eCommerce tracking. and can support your marketing expenditures.
GetResponse Email Automation
The foundation of automation is provided by GetResponse autoresponders. Similar to regular newsletter designs, you build the emails before setting them up to be sent as autoresponders.
You have control over email delivery thanks to the scheduling. You have the option of sending the email immediately after signing up, a few hours later, or on the precise day and time of your choosing. The days of the week that you don’t want the autoresponder to send out can be unticked. say, on the weekends.
The ‘time travel’ toggle is the aspect of this that I like the most. When you enable this option, the email is sent at the recipient’s local time.
Let’s delve a little deeper into the marketing automation options.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
This menu appears to be a marketer’s paradise. There are automation templates for each of these submenus to help you get started. I am creating a “welcome” automated for you because we are reviewing.
automating the client welcoming process
I’m now working on creating an automatic to welcome my new clients. A pre-made automation template is where I begin. I already have this after a few clicks:
It certainly appears impressive. Zooming in on the automation flow reveals that GetResponse has already completed half of the job for you. It’s simple to adjust things to your liking.
There are conditions and actions in the automation editor. For instance, you might send an email when a customer purchases anything from you (condition) (action). I’ve already started by sending a welcome email. As many emails and criteria as you like can be added.
I set up a flow for this email campaign so that my new clients receive two emails in a span of two days. Then, I divide clients who clicked on my email for my convenience. GetResponse tracks all of this automatically once the campaign begins.
I gave GetResponse automations an 8,5 out of 10 rating. To become comfortable with all the options, it takes some time. However, once you do, you will be able to create comprehensive client journeys. Personalize emails, create your own automations, and develop customer profiles.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notifications
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the pre-built automation templates, and a bit of tweaking, you can build your own automations with precision.
moving on to the funnel builder Another approach to describe all the processes in a marketing effort is with a funnel. Then forms, emails, text messages, landing pages, etc. are included.
The conversion funnel builder from GetResponse begins by requesting your preference to:
1. Build your email list (or leads)
2. Sell products
3. Promote a webinar
Start with a fresh lead magnet or choose one of GetResponse’s 17 templates. You can construct your funnel after choosing your lead magnet.
The entire process of making a funnel is guided. At each step, you are given recommendations so that you don’t forget anything. For instance, GetResponse immediately gives a template for a thank you page and advises you not to forget one. Smart!
How to build a conversion pipeline
You’ll start by creating a landing page for signups. Select a template, make any necessary changes to the copy and design, and publish the page.
Then you’ll create the thank-you page, followed by a promotion email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
It goes without saying that adding additional emails, forms, and pages will maximize conversion.
You finally receive all the necessary statistics to keep track of the development of your campaign. From the conversion dashboard, keep track of registration rates, contacts, page visits, and success rates. (They make it far too simple!)
Lead and lead magnet funnels can be made using the Email Marketing strategy. You must choose higher plans if you want extra features, such as abandoned cart recovery.
I love that I can create a whole funnel on a single dashboard and track all of the important metrics. The GetResponse funnel builder appears to be simple to use.
GetResponse website builder is their newest addition to the platform.
You can create a website using their “Ai powered builder” or from templates. You may create a custom website using GetResponse’s AI-powered builder by answering a few questions.
Widgets are among the other website building possibilities (forms, chat boxes, price tables, etc.)
website themes and colors
Including graphics and logos
I only spent five minutes tinkering with the builder, yet I managed to quickly and easily make a passable homepage.
You can alter every element on the page using the builder. Fonts, text sizes, pictures, photos, elements, padding, and more can all be changed.
The website has a separate menu for adding and modifying pages. The headers, footers, and navigation bars can all be customized. When you choose a part in the drag and drop editor, more customization is displayed.
The menus mirror the email and landing page editor perfectly.
Presently, webinars are very popular. One of the few email marketing platforms with webinar support is GetResponse.
It’s simple to set up a webinar.
You add the time, date, and duration of the webinar after choosing your title. Following that, you decide which contact list to add your registrations to. You can add autoresponders so that users can receive them immediately after registering.
GetResponse will produce a webinar link once everything is ready to go in order to encourage people to sign up for your webinars.
You may now manage other webinars, invite people on your contact list, and monitor webinar performance.
The webinar tool has good quality in my opinion. Because of its interactive capabilities, you can keep the audience interested. These include whiteboard, polls, chat, and Q&A.
You can live-share your screen to demonstrate a feature or product. If I want to make a sale, I may include a call to action right in the webinar.
People that already use webinars and email marketing on separate platforms may like that GetResponse combines the two.
You have access to the chatpod and the overall event settings. The GetResponse app is where the event is being held. Additionally, you may deliver your webinar while on the go by using their mobile app.
Landing Page Builder
All plans include with free access to the Getresponse landing page builder. There are 198 templates available in the landing page builder right now. However, I’d stick with the 100 most recent templates because some of the older ones… look extremely ancient.
You can begin modifying a landing page template after making your selection. The email creator is not the same as the editing experience.
All the drag-and-drop elements, including text, photos, video, buttons, and more, are available in the single-column menu on the right.
I initially believed that I desired labels on the icons. But after experimenting a little, you’ll quickly understand what is what and pick up the appropriate components.
The landing page builder has the advantage that you can design A/B variants of your landing page right away. You can build as many variations as you like, along with forms and thank-you pages, at the top left corner of the page.
Landing page setup
once you’re happy with the layout of your page. You can add options for SEO, URLs, and email lists.
My favorite portion is definitely what follows. You set up analytics and web event tracking for your landing pages similarly to how you do for your emails. You have a choice in the analytics system you choose to monitor landing pages. All of them, including Kissmetrics, Facebook Pixel, Google Analytics, and others, are integrated with GetResponse.
The landing page builder accomplishes the task. Of course, some software designed specifically for landing pages offers fancier functionality. GetResponse will be competitive with other tools if they can update their builder a little and provide additional templates.
Because you can connect your landing pages to other efforts like webinars, funnels, and automations, I’d still continue with GetResponse.
SMS marketing, Web push notifications, paid advertisements, and live chat are further GetResponse capabilities that are deserving of note.
GetResponse is therefore effective outside of email marketing. You may set up comprehensive funnels to turn visitors into clients. But this is not the end of the narrative. Customer support and price plans are important to consider while evaluating an email marketing platform.
GetResponse customer support
You can get in touch with GetResponse support through live chat and email. Their live chat support is available 24/7.
GetResponse has a big help center that covers all product-related questions you might have.
GetResponse support is accessible by email and live chat. They offer round-the-clock live chat assistance.
GetResponse features a sizable support section that addresses all potential product-related queries.
GetResponse pricing & plans
For smaller organizations, GetResponse offers three plans: eCommerce Marketing, Marketing Automation, and Email Marketing. Their enterprise offerings, MAX and MAX2, have additional cutting-edge marketing capabilities and specialized support.
The Email Marketing package at GetResponse starts at $19 and is priced according to the size of your email list. The breakdown of their price for 1000 contacts is provided below.
If you opt for a yearly subscription, you already get 18% off. This becomes a whopping 30% on the 2-year plan. But we got you an additional 10% discount off your GetResponse plan. Just sign up through this special link here and get our GetResponse discount.
Over 170 integrations are provided by GetResponse. On their integrations page, they have them neatly arranged.
You can connect your GetResponse account with:
- popular eCommerce platforms like Shopify
- payment gateways
- Social media apps
- landing page and popup builders
- Conversion tools
Getresponse pros and cons
What we like the most
- Perfect for scaling, supports both small and large businesses
- Landing pages and conversion funnel included
- Webinar funnels
- Large collection of templates
- Advanced marketing automation features
- One month free trial without credit card
- 24/7 chat and email support
Can be better
- No money back if you cancel an annual plan
- The landing page builder is good, but some templates look outdated
GetResponse email marketing alternatives
There are of course many GetResponse competitors. So how does Getrespones compare to other marketing tools? These are the main alternatives:
SendinBlue is a good choice for small to medium businesses but not the best at the enterprise level. It is budget-friendly. Although most users will find the tools to be enough. Its features are limited compared to GetResponse.
Both companies offer a free plan. Sendinblue is free for 300 emails a day, while GetResponse is free for up to 500 contacts.
Is a marketing automation service with added sales CRM, has more powerful automation features and similar pricing. ActiveCampaign gives you an Email, form, and landing page builder, Sales CRM, Lead scoring, Messaging, SMS and chat
MailerLite is an affordable email marketing tool. Compared to GetResponse, Mailerlite is cheaper and offers better-looking templates. There are fewer features, for instance no webinars.
Conclusion about GetResponse: Is it a good fit for you?
Congratulations! You reached the conclusion of our evaluation. You are aware of the significance of using the appropriate email marketing instrument. one that is strong and meets your company’s requirements.
GetResponse fits the bill for a powerful and capable online marketing software. Here’s how we score it:
Ease of Use: 4.25 / 5
Value for Money: 4.25 / 5
Editor and templates: 3.75 / 5
Functionalities: 4.5 / 5
Email Automation: 4 / 5
Customer service: 4 / 5
Total score: 4.1 / 5
GetResponse gets a 4.1/5 for its user interface, automation features, and value for money. The landing page builder could do with an overhaul but I’m sure GetResponse is already on it.
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